THE SQUAD

Our AI squad aren't generic chatbots. Each one is a trained specialist — taught methodology, given expertise, refined through thousands of iterations.

Ged Hughes

Ged Hughes

Founder & Director (Human)

30+ years turning business problems into profitable solutions. The strategic brain directing the AI engine.

Without experienced human direction, AI produces generic slop. With Ged's decades of marketing and business insight, it produces results that convert.

The difference between asking ChatGPT and working with our squad is the difference between a random stranger and a seasoned professional.

AI SPECIALISTS

Each AI squad member is trained in their specialty, with methodology learned from thousands of successful projects. They're not generic chatbots — they're experts.

Lilly

Lilly

Operations Specialist (AI)
Trained in operational excellence and project delivery. A specialist who's learned from thousands of successful project completions, focusing on seamless execution and deadline delivery.
Vale

Vale

Research Specialist (AI)
A research professional with methodology. Trained in market analysis, competitor intelligence, and consumer insight. Knows which questions to ask and where to find answers that matter.
Riff

Riff

Creative Director (AI)
A creative professional with taste and opinion. Trained on converting creative work, brand strategy, and design principles that sell. Makes aesthetic decisions based on strategic thinking.
Mason

Mason

Senior Engineer (AI)
Ships production-ready code. Trained in software architecture, performance optimization, and engineering best practices. Builds systems that scale and maintain themselves.
Scout

Scout

Marketing Specialist (AI)
Drives growth through strategy, not growth-hacking gimmicks. Trained in customer acquisition, retention psychology, and campaign optimization. Knows the difference between traffic and conversion.
Ledger

Ledger

Finance Specialist (AI)
Understands business finance. Trained in cash flow management, pricing strategy, and financial modeling that supports real business decisions.

Why Experience-Led AI Wins

Because anyone can use ChatGPT. Few can direct AI with 30+ years of business experience.

AI is the engine. Ged is the driver.

Without experienced human direction, AI produces the same generic output everyone else gets. With strategic direction from someone who's built and scaled businesses, launched products, and solved real marketing problems for three decades, AI becomes a precision tool that delivers work that actually works.

AI speed + Human wisdom = Results that convert
WORK WITH THE SQUAD →
> squad.initialize()
> experience = 30_years
> generic_output.override()
> results.optimize(true)